Packaging with personality and performance built in.

Working closely with Sunday Riley, I developed packaging concepts, mini kits, and art direction that translated the brand's clinical, results-driven positioning into a bold and highly recognizable visual language. The work balanced vibrant color, contemporary typography, and streamlined forms with the functional requirements of high-performance skincare packaging. The scope also extended into photoshoot art direction and Sephora visual merchandising, creating a more cohesive brand experience beyond the package itself.

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BareMinerals