Design that shapes how people experience a brand.

Meet Heather Granberg

Creative Director, Founder

I'm a multidisciplinary designer with 15+ years of experience creating retail environments, visual merchandising, packaging, fixtures, events, and interiors for global brands across beauty, fashion, and luxury.


I started HPF Design to bring that experience to a more personal kind of practice; one where thoughtful design isn't reserved for the biggest brands or the biggest budgets.


Whether I'm shaping a retail environment, developing a product experience, or helping a homeowner transform a space, I look for the same things: clarity, character, beautiful materials, and details that make people stop and notice.


Different scales. Same approach: make it beautiful, make it work, and make it feel like you.

Woman sitting on a beige sofa in a bright living room, wearing a white shirt, jeans, and white sneakers.

15+ YEARS OF DESIGN EXPERIENCE

Retail · Beauty · Luxury · Lifestyle · Interiors · Packaging · Experiential


BareMinerals
Director, Retail Experience, Visual Strategy & Store Design
2022 – 2025

Tiffany & Co.
Senior Designer, Experiential Concepts & Flagship Activations
2018 – 2022

M•A•C Cosmetics
Senior Designer, Retail Experience & Visual Strategy
2016 – 2017

Tiffany & Co.
Designer, Events & Brand Activations
2013 – 2016

Ralph Lauren
Designer, Wholesale Store Development
2012

Fendi
Retail Experience & Visual Coordinator
2011

David Yurman
Retail Experience & Store Design Associate
2009 – 2011

Notable freelance projects for prestigious brands have included: 
Tom Ford Beauty · Sunday Riley · Louis Vuitton · Pandora · Gerald Peters